Another record year Mediengruppe RTL Deutschland’s channels attracted an average market share of 35 per cent among 14- to 49-year-olds in 2011. RTL Television recorded its best yearly average since 1997.
With a market share of 18.4 per cent, RTL Television was once again the most popular channel by far among young viewers in 2011. The channel improved its performance by another 0.3 percentage points year-on-year and came in a full 6.7 percentage points ahead of the competition: ProSieben reached an average 11.7 per cent of its target audience, while 10.6 per cent of the market tuned in to Sat1. RTL Television also delivered the best total audience ratings by far: 14.1 per cent. This represents a year-on-year improvement of 0.5 percentage points for the channel, and expanded its lead over its public-service competitors to 1.7 percentage points (ARD: 12.4 per cent, ZDF: 12.1 per cent).


Of the 100 programmes most watched by the 14- to 49-year-old demographic in 2011, 70 were aired on RTL Television. Some of the ratings highlights in the year’s multifaceted programming line-up included the Deutscher Fernsehpreis (German TV Award) winning two-part drama highlight The Hindenburg, which attracted as many as 7.98 million viewers; the most successful season to date of the jungle show Ich bin ein Star – Holt mich hier raus! with as many as 9.04 million viewers aged 3 and older, and market shares of up to 50.8 per cent among 14- to 49-year-olds; the Wladimir Klitschko v David Haye boxing match, which won the Deutscher Fernsehpreis as best sport broadcast with 15.56 million viewers over the age of 3; Formula One with up to 7.79 million viewers in all; season five of the show series Das Supertalent (Got Talent), with market shares of up to 40.4 per cent; the Wer wird Millionär? – Celebrity Special with 8.82 million viewers; and the TV dating show Bauer sucht Frau (Farmer Wants A Wife) with as many as 8.32 million viewers.

Ein Tag schreibt Geschichte – 11. September 2001

Vox closed the year 2011 with an average market share of 7.3 per cent in its target audience of 14- to 49-year-old viewers. Its average market share in December was 6.8 per cent. The documentary Ein Tag schreibt Geschichte – 30. April 1945 scored market shares of up to 10.4 per cent among young viewers. Ein Tag schreibt Geschichte – 11. September 2001 also had excellent ratings. The documentary about the terrorist attacks on the World Trade Center attracted up to 18.8 per cent of the 14- to 49-year-old viewer market and an average market share of 9.5 per cent during the twelve hours it was broadcast. On average, up to 2.36 million viewers aged 3 and over, and up to 12.8 per cent of viewers 14 to 49, watched the music talent show X Factor on Vox. Numerous own productions also proved popular, such as Daniela Katzenberger – natürlich blond, Die Kocharena, Goodbye Deutschland! Die Auswanderer and the celebrity magazine Prominent.

The cast of Berlin - Tag & Nacht

In 2011, RTL II scored an average 5.6 per cent share of its 14- to 49-year-old target viewer market. After a slow start, the series Berlin - Tag & Nacht developed into an access prime time ratings driver within a few weeks. The adventures of the ‘glamorous’ family Geiss became an audience favourite in 2011, and German viewers also loved the stories of the lovable extended family Wollny. New docu-soaps like Teenie-Mütter - Wenn Kinder Kinder kriegen and Das Messie-Team - Start in ein neues Leben also established themselves as fixtures in the programming.

Super RTL, Mediengruppe RTL Deutschland’s children’s channel, reached an average 24 per cent of children aged 3 to 13 in 2011 - way ahead of the competition: Kinderkanal reached an average 20 per cent of its target audience, while 13.4 per cent of the market tuned in to Nickelodeon.

N-TV scored the best yearly average in its history, with a total audience market share of 1.0 per cent and 1.2 per cent among 14- to 49-year-olds. N-TV’s morning news and business line-up is particularly popular with viewers. Between 9:00 and 13:00 Monday to Friday, the news channel’s annual market share of 1.6 per cent puts it clearly ahead of its direct competitor N24 (1.2 per cent).

2 January 2012 - Mediengruppe RTL Deutschland, Germany
< 02.01.2012    >